Blog Archives

What is Branding, and Why Do I Need It?

Branding, branding, branding. It’s a popular buzzword in the college, internship, and job worlds, but what exactly is it?

Yes, branding can refer to “It’s so easy a caveman can do it”— thank you, GEICO. The branding to which I am referring is personal branding. This type of branding has many different definitions, but simply put, it is the personal identity you wish to convey to schools and employers. Your “brand” can involve many aspects of your life—from your appearance, your knowledge, and your resume, to your online presence with Facebook and LinkedIn. All of these elements are visible to potential schools or employers, and knowing how to create and manage your personal brand is important to future success.

So, how do you create a brand and manage it? In creating a brand, you first need to identify your goals. If you are trying to snag a specific job, …

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New blog, website, and staff members!

You may have noticed a few changes taking place here at Indiana INTERNnet, and we’d like to take a moment to share them with you.

In the past two weeks, we’ve welcomed Courtney Sampson, our new program coordinator, and Fredrick Starks, our summer intern. Part of Courtney’s role is to manage Indiana INTERNnet’s social media presence, so in the coming months, you’ll see exciting changes and more activity within the social media space—especially this blog!

If we’re not yet connected, please take a moment to follow us:
Facebook: http://www.facebook.com/IndianaINTERNnet
Twitter: @IndianaINTERN
LinkedIn Group: Search Indiana INTERNnet 

We’ve also launched a new website and freshened-up our logo to help celebrate our 10th anniversary! During the past ten years, we’ve helped retain Indiana’s talented students by matching employers, universities, and students with Indiana-based internships and experiential learning opportunities. (Don’t forget-our services are free for everyone!)
 

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Networking for Introverts

Entry by Jennifer Weinmann, Student Employment Consultant for the IUPUI Office of Student Employment in Indianapolis, IN

As a Student Employment Consultant, one of the biggest issues I come across is students who are uncomfortable networking.  Whether it’s a part-time position, internship, or full-time position, networking is increasingly the best way to make connections that could land you a position.

If you’re like me, you may not consider yourself an extrovert…and that could mean anxiety at the thought of attending a networking event.  For those who shy away at the thought of meeting and greeting in a room of strangers, I’d like to suggest a “baby step” to a public gathering: LinkedIn.com

Many of you may know of the site.  For those who are not familiar, the main objective of the site is to bring professionals together and provide an online environment for networking.  …

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Google Stalker: What do search engines say about you?

Image via CrunchBase

Entry by Valerie Petrey, Public Relations & Event Planning Intern, Purdue Liberal Arts Career Development

Have you Googled yourself recently? If you’re internship or job searching, I highly recommend you Google yourself to see how others view you in the virtual world. 

Everyone is always talking about setting your Facebook and Twitter accounts to private, and making sure there are no inappropriate pictures of you on the Internet. Okay, we know to do all of that so when employers Google us, they know we are responsible… but when they Google us, don’t we want them to see something that will make an impact on them?

Every job seeker’s goal should be to get on the first page of Google. It’s more difficult with names like “Kayla Smith,” but it’s doable. Rather than having your Facebook pop up, what if a well-written blog came up? …

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Career Services: Taking Advantage of Social Networking

Entry by Pat Patterson

Social networking may help you reach your student body, keep in contact with alumni, connect students and alumni with employment opportunities, and market your events.  John Hill, alumni career services director at Michigan State University (MSU), has had a lot of success with social networking:

The MSU career services network’s social networking strategy is to have alumni help it access industries, interest areas, and professions that it wouldn’t be able to reach through traditional on-campus recruiting or career fairs.

“The MSU alumni who get involved in these groups through social and professional media are our low-hanging fruit and it’s up to us to mobilize them,” Hill says. “Social media gives us a ready-made repository to identify them.”

MSU primarily focuses on LinkedIn as there are 135,000 MSU alumni and students using it. Through information and data on resumes, the career services network creates communities that …

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We hope you will view INTERNnetwork as a source of insight to Indiana internships. Throughout the pages, you will find articles geared toward our clients: students, employers and universities.



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