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Which items are most likely to appear in a college recruiting budget? Results from NACE’s 2010 Employer Benchmark Survey show that expenditures for career fairs, giveaway items for those events, and travel expenses top the list, appearing in the budgets of approximately 90 percent of respondents.

In contrast, the three items appearing in less than half of respondents’ budgets include sponsorship of campus clubs and events, gifts for campus faculty or administrators, and scholarships.

NACE’s 2010 Employer Benchmark Survey was conducted June 9, 2010, through August 15, 2010; 286 employers took part. The survey report will be available this fall.