Skip to content


Branding the organization to campuses is the key focus of most college recruiting programs, and the career fair appears to be the most effective tool to achieve that goal.

More than 90 percent of employers taking part in NACE’s 2010 Recruiting Benchmarks Survey cited branding to the campus as very important to their program. In addition, more than 90 percent cited career/job fairs, the corporate web site, and building relationships with key faculty as the tools and activities they use to build their brand. Nearly two-thirds of those using career/job fairs said they were very or extremely effective in helping them meet their branding goals, while approximately 64 percent cited building relationships with faculty as very or extremely effective.

Though used for branding purposes by 95.5 percent of respondents, the corporate web site lagged some in terms of effectiveness, with 56 percent rating it as very or extremely effective.

NACE’s 2010 Recruiting Benchmarks Survey was conducted June 9 - August 15, 2010, among NACE employer members; 268, or 32 percent took part. The survey report, along with a summary of the survey results, will be available this fall.