Hi, all! I’m so excited to be the marketing and videography intern this summer at Indiana INTERNnet! I’m going into my senior year of college at Indiana University, where I study journalism and Spanish. I was born and raised in Indianapolis. I love this city, and am thrilled to be working right downtown.
I’ve been creating videos for fun since high school, but I never thought about making it into a career until an IU student organization I’m involved with, RUF, asked me if I would make videos for them.
This is the first time that Indiana INTERNnet has taken on a marketing and videography intern, and I’m so glad they did! But why hire a videography intern?
In our Internet-immersed culture, video can make a huge impact! Take it from the countless viral videos floating around on social media these days—people love a good video, and a good video will get shared again and again, racking up the number of views.
Here are three reasons why video is becoming an essential part of online marketing.
- 55% of people watch videos online every day, and 78% of people watch videos online every week (Source: MWP). This is a staggering number of potential viewers, and, obviously, the more viewers, the better!
- According to Dr. James McQuivey of Forrester Research, a video is worth 1.8 million words. Videos can convey a lot of information in a quick and efficient way.
- The Online Publishers Association (now Digital Content Next) reported that 80% of surveyed internet users recalled watching a video ad on a web site in the past month. Of that 80%, 46% took some sort of action after watching a video ad. This shows that video ads tend to stick in peoples’ minds after viewing them.
I’m so excited to show everyone the great things happening in your communities and at Indiana INTERNnet! Stay tuned for some fun videos this summer.