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Employers: Recruiting Millennials

Entry by Pat Patterson

Before you pack up your materials to begin recruiting interns on college campuses, take some time to strategize how you will market your organization. More importantly, think about the characteristics of your target audience – Millennials, those born between 1977 and 1998. The more you know about Millennials, the more you can tailor your recruiting efforts to entice their interests. Here are some Key Characteristics of Today’s Adolescents:

Self-reliance – They believe that becoming successful is up to them, and they are not depending on others for help. Finding a good job is a priority. They are the young navigators. They must chart their own course and captain their own ship: “It’s up to me to create my own well-being.” They value personal experience and are prone to seek out critical thinkers. They are independent and emotionally and intellectually open. They strongly value individual rights: …

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