Entry by Pat Patterson
Career fairs are fast-approaching – are you prepared to market your organization? Regardless of whether you are a large or small organization, career fairs are a great opportunity to recruit new talent:
“Think about all the money AT&T, Coca-Cola, and Ford Motor Company put into national advertising and promotional campaigns,” explains Keever-Watts, president of The Keever Group. “In the arena of college recruiting, however, any company can be a ‘big fish’ on campus.”
She points out that this is due to employers dealing in a much smaller, more confined market. In addition, Keever-Watts adds, the target audience—which is composed of students—is buying what the employer is selling.
“To make things even more favorable, it’s an employers’ market, which means that students are casting a wider net when it comes to finding a job,” she notes. “While the economic downturn hurts us …