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What is Branding, and Why Do I Need It?

Branding, branding, branding. It’s a popular buzzword in the college, internship, and job worlds, but what exactly is it?

Yes, branding can refer to “It’s so easy a caveman can do it”— thank you, GEICO. The branding to which I am referring is personal branding. This type of branding has many different definitions, but simply put, it is the personal identity you wish to convey to schools and employers. Your “brand” can involve many aspects of your life—from your appearance, your knowledge, and your resume, to your online presence with Facebook and LinkedIn. All of these elements are visible to potential schools or employers, and knowing how to create and manage your personal brand is important to future success.

So, how do you create a brand and manage it? In creating a brand, you first need to identify your goals. If you are trying to snag a specific job, …

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10 Tips to Avoid End of Semester Burnout

Entry by Valerie Petrey, Public Relations & Event Planning Intern, Purdue Liberal Arts Career Development


 1. Stay organized
Keep an agenda or calendar. Write down the days and times of when all of your papers, projects and exams are due. This will serve as a great outline for you to refer to, and will ensure you don’t accidentally mix up times or dates.

2. Don’t pull an all-nighter
If you did number one, you hopefully won’t be pulling all nighters! Know your grades beforehand, and know how well you have to do on the exam or final project to get the grade you want. Be realistic and manage your time wisely. Splitting up study hours will also allow you to rejuvenate yourself.

3. Wrap up final internship projects
It’s not a good idea to try and fit last minute meetings …

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Google Stalker: What do search engines say about you?

Image via CrunchBase

Entry by Valerie Petrey, Public Relations & Event Planning Intern, Purdue Liberal Arts Career Development

Have you Googled yourself recently? If you’re internship or job searching, I highly recommend you Google yourself to see how others view you in the virtual world. 

Everyone is always talking about setting your Facebook and Twitter accounts to private, and making sure there are no inappropriate pictures of you on the Internet. Okay, we know to do all of that so when employers Google us, they know we are responsible… but when they Google us, don’t we want them to see something that will make an impact on them?

Every job seeker’s goal should be to get on the first page of Google. It’s more difficult with names like “Kayla Smith,” but it’s doable. Rather than having your Facebook pop up, what if a well-written blog came up? …

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Career Services: Taking Advantage of Social Networking

Entry by Pat Patterson

Social networking may help you reach your student body, keep in contact with alumni, connect students and alumni with employment opportunities, and market your events.  John Hill, alumni career services director at Michigan State University (MSU), has had a lot of success with social networking:

The MSU career services network’s social networking strategy is to have alumni help it access industries, interest areas, and professions that it wouldn’t be able to reach through traditional on-campus recruiting or career fairs.

“The MSU alumni who get involved in these groups through social and professional media are our low-hanging fruit and it’s up to us to mobilize them,” Hill says. “Social media gives us a ready-made repository to identify them.”

MSU primarily focuses on LinkedIn as there are 135,000 MSU alumni and students using it. Through information and data on resumes, the career services network creates communities that …

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To Blog Or Not To Blog

Entry by Brittney Horn, Membership Intern, Greater Lafayette Commerce

By now everyone pretty much knows to keep their Facebook free of any wild and crazy pictures and ludicrous statuses. This fact is old news by now (or at least I hope so). But what about blogging? Can you blog on your own free will without worrying about future employers reading and analyzing every word you write? The answer is yes. Well, urm, sort of.

You can have a blog that isn’t professionally related, but you MUST be careful at what you write about. If it’s about your life in general, you should be aware of what you reveal. Do you want your future employer to know that you had a 3-day drinking binge to celebrate your birthday? Yeah I didn’t think so. If it’s a specific type of blog such as a food, fashion, music, etc. be …

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