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How Important is Networking, Really?

College students hear it again and again – network, network, network! However, building and maintaining professional relationships is often not high on a student’s list of priorities. The thought of initiating a conversation can be intimidating. Even once introductions and connections have been made, it is difficult for individuals to keep in touch. Schedules are typically overflowing with academic, financial, and personal responsibilities, which does not leave a lot of room for attending networking events. It can be easy to put off networking and ignore event opportunities, with the hopes your schedule will be less full later. That is not the case. Forty-nine percent of today’s professionals say that it is difficult to maintain relationships with their network due to a lack of free time, according to a 2017 LinkedIn survey.

Ignoring networking events and failing to create connections is a much easier route, but the truth is that taking …

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