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A Lesson on Personal Branding

Hattie Hynes is a Recruiting/HR Marketing Intern with Milliner & Associates. She will graduate from the Indiana University Kelley School of Business in 2019.

Through my internship with Milliner & Associates, I’ve had the opportunity to go to many networking events. The exposure I’ve received in the “big little town” of Indianapolis has been instrumental in developing my professional self and making connections with influential people.

Milliner & Associates is a well-exposed company and I’ve had the ability to attend many networking events, like “Forward: Branding Yourself in Your Business” hosted by the Indy Chamber, and Indiana INTERNnet’s Summer Intern Engagement Event at The Children’s Museum of Indianapolis. While these events were completely different in formality and tone, they were about the same topic: self-branding.

The speaker of the Forward event was Trevor Yager, founder of TrendyMinds. Majoring in psychology with minors in political science and history, he wasn’t really set up …

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#SummerINternFun @ The Children’s Museum of Indianapolis

Last Wednesday, Indiana INTERNnet and the Children’s Museum of Indianapolis hosted an all-day professional development event at the museum. Local interns got the chance to participate in sessions including personal branding, resume review and a mentor roundtable.

Interns also had the opportunity to explore the Children’s Museum throughout the day—the Museum is the largest children’s museum in the country! There was a photo scavenger hunt, planetarium show, and special behind-the-scenes collections tour. In the collections tour, interns got to see a large number of items not currently on display in the museum, such as dinosaur bones, famous movie props, and vintage Barbies, to name a few.

Chelsea DuKate, founder and president of Red Envelope Consulting, conducted a personal branding seminar at the event. “Events like this are important because it creates engagement and gives interns a viewpoint of another place to go, an experience,” she said. “It also gives them …

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Meet Chelsea DuKate, Central Indiana Regional Coordinator

In 2015, Indiana INTERNnet launched regional initiatives to increase the number of experiential learning opportunities available to Indiana students. Chelsea DuKate, founder and president of Red Envelope Consulting, is working with employers in Central Indiana at every stage of internship management from development to recruiting to evaluation.

Indiana INTERNnet: Why are internships more important than ever for employers?

Chelsea DuKate: Besides the general benefits of enhanced productivity and gaining a potential new diverse perspective, employers also have an opportunity to better engage with the early career community. Internship programs can serve as a ‘selection method’ of sorts for full-time positions within their organization.

Studies have shown that interns hired full-time tend to be more loyal to that organization, which directly impacts labor and turnover costs. Other benefits include the company marketing that goes along with having interns and the increased name recognition and employment branding opportunities.

IIN: How are you helping …

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