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The Power of Social Media

It’s no secret that social media has slowly become a part of our everyday lives. Between snapping pictures and finding new memes, social media can hold a lot of power when it comes to finding your next internship or job.

It’s important to keep your profiles clean because you never know who could come across what you’re posting. You need to realize that companies want the right people representing them. This means watching what you say, being aware of who you follow and interact with, and being careful about what types of pictures you’re posting. Some people think making fake profiles under different names is safe, but the accounts can still be connected back to the real owners.

While it might seem fun to make that post now, it could cost you a job offer in the future. It’s okay to enjoy your youth and have fun, but some activities …

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One Post is All it Takes: A Reminder to Keep Your Social Media Clean

By now, everyone has heard the cautionary tale of the NASA intern who was fired because of two profane tweets. Homer Hickam, a former NASA engineer, had tweeted a warning to the now-former intern about her language use, but she was unaware of his identity and used profanity in her reply to him. While the story was certainly cringe-inducing, many people may think the same situation may never happen to them. But chances are, employers will look at your social media. You just won’t be lucky enough to get a warning.

Social media is fun and engaging, and many of us have the habit of posting anything and everything we do. But more employers use social media in the hiring process than ever before. A 2017 survey by Harris Poll found that 70 percent of employers used social media to screen candidates.

This is both your greatest advantage and disadvantage.

This doesn’t mean you should delete your accounts. …

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Tips & Tricks for a Polished LinkedIn Profile

If you’re a college student, there’s no doubt you’ve heard of LinkedIn. The professional social network is extremely popular, and I’m sure more than one professor, career counselor or mentor has told you to join it.

LinkedIn can be intimidating to use at first for inexperienced students, but a solid LinkedIn profile can go a long way in your internship and post-grad career search. According to LinkedIn, 9 in 10 companies use LinkedIn to recruit new hires. Additionally, you can apply for many jobs and internships directly through LinkedIn.

Here are five suggestions for students to polish their LinkedIn profiles.

Add a (good!) photo.

This one is more important than you might think—according to LinkedIn, profiles with pictures get viewed 14 times more than those without! Use a clear, high-quality photo of you in appropriate clothing. No grainy shots, cropped group pictures or crazy expressions. A simple smiling photo is …

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Summer Internship to Offer Experience, Adventure

Summer is finally here!

For students, this time of year calls for vacations, sun burn and poolside fun, not to mention a luxurious break from classrooms and exams.

Summertime is also the perfect time to dive into the workforce and build professional and personal skills. This summer, I chose to pursue a marketing internship with Indiana INTERNnet. I recently graduated from The Media School at Indiana University with a Bachelor’s degree in Telecommunications. With the help of IU’s amazing career services, every summer since I was a freshman I have been fortunate to have internships in Indianapolis with some great employers.

Throughout my collegiate experience at IU, I used every summer to my advantage. I was a summer camp counselor as a freshman, an intern at the Indy Hostel as a sophomore and a marketing and promotions intern for Do317 as a junior. Even though some opportunities might not have been the most …

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The Frustration of Not Knowing

Geneva Heerschap is currently enrolled at Butler University where she is studying Marketing. In 2015, she spent a semester abroad in the Netherlands. Heerschap is the spring marketing and public relations intern at Crossroads of America Council, Boy Scouts of America. 

As person that likes to be the one who knows it all, it can be rather frustrating to come into an internship and realize you know less than you thought. The purpose of an internship is to grow and become more knowledgeable about a chosen field of interest. Facing the reality that you know less than what you thought can be hard to grasp.

For one my first projects, I had to write a press release. Once completed, I felt confident in my work, but when I got it back I realized I still had more to learn. It was a bit shocking at first since I hadn’t met this …

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