Content & Digital Marketing Intern

Description

DeFOUW Automotive is a locally owned business located in Lafayette, IN. We have approximately 170 employees within our organization. 

The intern will have daily supervision from the Director of Marketing. The intern will recieve handson experince and mentorship from the Director of Marketing. This is    done    by    answering    general    questions    related    to    personal and professional growth, and sharing career knowledge leading to networking in the field. 

Goals

Identify and define the common or unique business terminology used at the worksite.

Apply marketing concepts to problems and issues within  industry.

Produce high quality documents utilizing Word, Excel, PowerPoint.

Analyze any legal obligations ,principles, and rules associated with the organization.

Produce advertising messages and place in the chosen media.

Analyze the customer service practices and attitudes in the organizational culture.

Identify and analyze a target market.

Develop and maintain an advertising budget.

Determine the goals of an advertising effort.

Apply your personal selling philosophy and report on the results and insights gained.

Identify ethical issues involved with Internet marketing.

Demonstrate the basics of webpage design.

Identify methods for promoting the business.

Responsibilities

Position Summary

The Marketing Intern will assist with the coordination of DeFOUW’s overall marketing, digital & social media strategy; developing brand awareness, generating inbound traffic, and encouraging audience engagement on social platforms. This role coordinates with agencies, team members, outside service providers, and dealership group Sales and Service Leaders to support their respective missions, ensuring consistency and effectiveness across all marketing platforms.

The successful candidate will help drive our Artificial Intelligence (AI), and Natural Language Processing (NLP) marketing initiatives, including creating content for our website and social media channels, developing marketing campaigns, and attending events and conferences to represent our brand.

Website Management:

• Assist in managing daily, weekly, and monthly content updates for the dealerships various websites ensuring accuracy and relevance on each platform: including, but not limited to, overall site design management, landing page development, site design and functionality, and site updates
• Collaborate with Leaders to fully optimize service center web content & creativity, keeping them up-to-date and relevant with content, videos, and coupons/specials
• Conduct research on AI, and NLP and stay up-to-date with industry trends
• Create and curate engaging content for our website and social media
• Track and analyze campaign performance metrics and provide insights for future optimization
• Stay current with industry and competitive trends related to website marketing
• Ongoing conference calls/communications with website provider account teams to review performance and maintain thorough understanding of cutting-edge product and services
• Act as liaison between dealerships and Website Provider Account reps to troubleshoot website technical issues as they arise and act as main point-of-contact on issue resolution, including site functionality, inventory feeds, etc.
• Serve as a creative advisor to leadership providing recommendations
• Manage frequent one-off requests from each dealership as it pertains to their individual website(s)
• Assist with optimizing About Us and Staff pages across all dealership sites.

Social Media Marketing & Online Reputation:

• Assist with the overall company social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and quality content
• Assist with managing the company’s online reputation and social presence in social networking sites including Facebook, Twitter, Instagram, YouTube and other similar community sites, posting relevant blogs, and seeding automotive-related content daily into social applications as needed
• Daily monitoring of all customer reviews posted on Yelp, Google My Business, Facebook and third-party review sites
• Daily responses to negative reviews and appropriate positive reviews, working directly with specified contacts at each dealership to ensure customer concern resolution for all negative reviews
• Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate
• Monitor trends in social media tools, trends, and applications
• Complete assigned general marketing administrative tasks as requested with accuracy and timeliness

Lead Programs:

• Analyze the productivity of third party programs currently in place and identify poor performing programs as well as review new opportunities consistent with objectives for sales and profitability
• Monitor inventory feeds as necessary and troubleshoot issues that may arise
• Review third-party sites monthly/quarterly or as needed for accurate content, hours, phone numbers, staffing, etc.

Digital Campaigns:

• Assist with the development and execution of sales and service campaigns, both internally and through third-party and OEM programs
• Assist with development and execution including campaign reporting of sales and services email marketing to customers and prospects

General Marketing:

• Utilize AI algorithm using signal processing and AI-based techniques for improved context awareness.
• Assist Marketing/Advertising agency with the marketing strategy of the company and assists in campaign development and execution
• Assist Marketing/Advertising agency and outside service providers with monthly marketing campaigns across the organization
• Share campaign performance with various dealership and executive leadership

Sponsorship & Events:

• Assist with incoming donation and sponsorship requests
• Conduct initial research and provide assessment of sponsorship opportunities
• Prepare sponsorship acceptance/decline letters
• Assist with event coordination and management
• Attend event planning meetings as needed

Qualifications

Basic knowledge of AI

Proficient in PowerPoint, Excel, Word

Attention to detail

Excellent verbal and written skills

Creativity